JYSK PARTNERS WITH IMPACT COMMERCE
for a complete omnichannel experience

Streamlining the omnichannel experience

While JYSK’s physical stores and social media platforms have undergone significant upgrades, their website is lagging behind.  

Recognising the importance of a seamless digital experience, JYSK has chosen IMPACT Commerce to breathe new life into its online platform through a brand-new design.  

The goal? To improve the customer experience, boost conversions, drive more traffic to physical stores, and ultimately refine the digital footprint to elevate brand perception.  

STRATEGIC DESIGN for omnichannel success

Achieving these goals demands expertise in navigating the dynamic space between physical and online channels – which is exactly why JYSK has chosen IMPACT Commerce as a partner for this design project.  

“We’ve chosen IMPACT Commerce as a partner due to their great track record of elevating customer experience for retail businesses and their ability to not only enhance the digital experience, but also think omnichannel into the solution,” says Kristian.

The collaboration kicked off with a bold vision – to imagine the ultimate digital experience without constraints.  

“Although we understand that not every part of the design can be implemented in praxis, we wanted to shoot for the stars with a best practice layout to ensure a state-of-the-art digital experience,” says Kristian Dybdahl Norsker.

A total of 245 tasks have been identified, spanning from creating entirely new image formats to tweaking button sizes. Launching the website will not be a big bang; the implementation will be taking place gradually, divided into sprints with ongoing improvements.  

THE POWER OF IN-PERSON COLLABORATION 

To ensure a seamless process, our designers are working from the JYSK office during the project. In this regard, Kristian highlights the importance of physical collaboration;