Join us for our Retail Media event featuring our partner Raptor and explore how Retail Media can help boost your business.

Join us for our Retail Media event featuring our partner Raptor and explore how Retail Media can help boost your business.  

You‘ll discover best-practice examples, learn how to fully utilise customer data in your Retail Media strategy, and identify which types of Retail Media drive the most revenue in your organisation.


Retail Media might be one of the best kept secrets in e-commerce marketing. Although you may have heard of it, most marketers are still unsure what it is, why it’s important, and how to maximise its benefits in their marketing strategy. 

Put simply, Retail Media is when a retailer sells ad space on their website to its suppliers. It’s a useful strategy for both B2B and B2C retailers – and you are probably already doing it when buying ad space on social media and Google.  

However, in recent years, Retail Media has evolved and expanded far beyond this. It now includes native ads, display ads, in-store advertising, and much more.  

Experts predict that Retail Media will be the biggest wave of digital advertising that we’ve seen. In fact, a forecast suggests that it will be a $45 billion market this year and continue to grow by about $10 billion in 2024!  

Yet, despite its huge potential, it remains one of the most underutilised revenue sources for retailers. 

But don’t worry, this also means that you have a unique opportunity to learn how to fully leverage the potential of Retail Media and get ahead of your competitors.  

Join us for our exclusive event dedicated to Retail Media, where you’ll get the chance to learn from the best in business, get all your questions answered in our panel discussion, and network with like-minded professionals.


08:30    Breakfast 
09:00    Welcome 
09.05    The Uncovered Potential of Retail as Media
              By Jesper Neergaard Paustian
09:30    The Art of Retail as Media: Strategies and Techniques
              By Dick Frimann Hesager
09:50    Coffee Break 
10:05    Panel discussion: Best practice cases and examples 
10:35    Networking with like-minded peers from the industry 
11:00    Thank you

Sign-up here

Jesper Neergaard Paustian

Chief Business Development Officer and Partner at IMPACT Extend.

Dick Frimann Hesager

Senior Partner Manager @ Raptor.

Pratical information

When and where?

31st of May, 2023
08:30 – 11:00

Åboulevarden 37 4th fl
8000 Aarhus

1st of June, 2023
08:30 – 11:00

IMPACT Commerce
Laplandsgade 4
2300 Copenhagen S