IMPACT and Montana bring home Best Buying Experience at Optimizer Awards

We’re excited and proud to share that our digital transformation collaboration with Montana Furniture, the Danish high-end furniture company, has won “Best Buying Experience” at this year’s Optimizer Awards. 

The Optimizer Awards honour companies that deliver best-in-class digital experiences that solve complex business challenges.  

Montana’s Optimizely-based commerce platform was recognised as an exceptionally innovative and creative solution in this year’s awards. The powerful platform provides the family-owned brand’s customers with a frictionless buying experience, as well as generating impressive results for Montana.

We're proud to take home the Optimizer Award for Best Buying Experience. It represents our passion for inspiring and helping customers shop Montana products as seamlessly as possible; whether that ultimately leads to a sale at our dealers or on our flagship online store. Our Optimizely-based commerce solution pushed the boundaries for complex B2B and B2C buying experiences – and succeeded

Claes Bo HansenHead of e-commerce, Montana

Together, we created a content-rich digital universe that supports the full buying journey for a purchase that requires a high degree of customer involvement.

We’re pleased that our work to build an outstanding customer experience with our forward-thinking client Montana has been recognised at this year’s Optimizer Awards. Our collaboration on Optimizely intuitively ties together the distinct phases of the buying experience – from curiosity to final purchase. In the furniture category, retailers and manufacturers often have difficulties bringing together inspiration and product information, especially with complex, configurable products. With Montana’s site, we’ve achieved that

Ole RixClient Director, IMPACT Commerce

Want to learn how we did it? We reveal all the strategy and tech details in our Montana case