Ericeira Surf & Skate is riding the next digital wave
When one of Portugal’s top surf and streetwear retailers unified its digital and physical experience, it created a seamless customer journey—boosting engagement, sales and loyalty.
Results at a glance
increase in conversion rate
revenue growth in the first three months after launch
more first-time buyers year-on-year
growth in total page views, reaching 4.4 million
more organic clicks
Tech Stack
A retail legacy ready for the next wave
While many lifestyle retailers are struggling to connect digital and physical experiences, Ericeira Surf & Skate has achieved measurable growth – fuelled by a unified commerce setup that brings channels, stores and customers together.
Rooted in surf culture and streetwear heritage, Ericeira Surf & Skate is one of Portugal’s most recognised lifestyle retailers. The brand has grown from a single store in the coastal town of Ericeira to 20 physical locations across Portugal and a growing online presence across Europe.
To strengthen the connection between physical and digital channels, Despomar Group partnered with IMPACT Commerce to design, develop and implement a new Adobe Commerce platform with Adyen as the payment provider. The result is a scalable omnichannel setup that brings speed, simplicity and performance across every customer touchpoint.
The new platform gives us something we didn’t have before – true connection. Online and in-store are no longer two separate worlds, and that’s a big step forward for both our customers and our teams.
From pitch to partnership
From the very beginning, the collaboration focused on understanding how Ericeira could translate its strong in-store experience into a unified digital journey. Both teams worked side by side to simplify complexity, align strategy and build a platform that could scale with the business.
This early alignment set the tone for the entire project. It built trust and created a shared vision for what modern omnichannel retail could look like for a brand like Ericeira.
A unified platform built for speed and flexibility
Together, IMPACT Commerce and Despomar built a unified commerce platform powered by Adobe Commerce and Adyen, connecting inventory, fulfilment and payments into one cohesive ecosystem.
For customers, that means faster deliveries, flexible shopping options and a smoother experience, no matter where they shop.
From the start, we focused on making technology disappear into the background. The experience had to feel natural: fast, consistent and unmistakably Ericeira. That’s where the difference really shows.
What the numbers show
The new setup has already made a noticeable difference to how customers interact with Ericeira online. In the first three months, revenue grew by 89%, and the conversion rate increased by 132% – a lift that reflects a smoother path from browse to purchase.
Customer activity also changed. Page views rose by 47%, and more new customers found their way to the brand, with first-time buyers up 69% year-on-year. Organic traffic followed the same trend, with 29% more clicks and a click-through rate that more than doubled.
Taken together, these results show a clear pattern: When the experience becomes faster, clearer and easier to navigate, customers stay longer, explore more and complete more purchases.
Key features include:
Middleware that streamlines integrations and enables rapid development
One of the first implementations in Europe, delivering fast, AI-driven search and personalised recommendations
Real-time stock visibility and in-store pick-up
Redeemable both online and offline
Automatic fulfillment from the nearest store when the warehouse is out of stock
Looking ahead
With a strong foundation in place, Ericeira Surf & Skate is now perfectly positioned to keep evolving and expanding its omnichannel experience while staying true to the community and culture that built the brand.
This new setup doesn’t just help Ericeira ride the digital wave – it brings their customers along for the ride.
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