Choosing the right resale model for your brand

Download our whitepaper to explore how to optimise your business model to drive sustainable growth, increase profitability and boost customer loyalty – all while contributing to a circular future.

We’ve put together a comprehensive whitepaper to help guide you in choosing the right resale model for your brand – from selecting the ideal operational model and deciding which products to offer, to choosing the most effective technology and determining fair prices for both sellers and buyers. We’ve got you covered.

Whether you’re just starting your journey toward more circularity or have been on this path for a long time, there are many important considerations, inspirational approaches, and actionable tactics to explore.

Resale: An opportunity you can’t afford to overlook

Buying and reselling pre-loved items is far from a new concept. However, in recent years, consumer attitudes have shifted, and circular thinking has moved beyond private flea markets and garage sales, with the global secondhand market set to double by 2027, surging to $350 billion.
But resale is much more than just a trend – it presents a wealth of profitable opportunities for those who manage to successfully rethink and reform their business model. Here are some of them:
#1

Acquire more customers by meeting the demands of both eco-conscious and budget-savvy consumers.

#2

Boost your brand reputation by concretising and manifesting your sustainability intentions in a way that consumers can easily understand and recognise as sustainable.

#3

Build long-term loyalty by extending the customer lifecycle, strengthening your customers’ connection to your brand and fostering a deeper sense of loyalty and commitment.

#4

Gain more customer data through additional interactions, allowing deeper insights into preferences, shopping habits and product lifecycles, empowering you to better understand and serve your audience.

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