Insights

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Shaping first-class customer experience with Jernia

Jernia is partnering with IMPACT Commerce to enhance PIM, SEO and Accessibility. The Norwegian retailer – specialising in hardware, tools, kitchenware, and home goods – operates more than 130 stores alongside a growing online presence.

PWT is now live on Bloomreach & Databricks

PWT has officially launched its new marketing platform, built on Bloomreach and Databricks. This marks the first major milestone in a larger shift toward a more data-driven and scalable marketing strategy, designed to reduce complexity and increase flexibility across brands and markets.

Bloom Charge-partnership sets a new standard for e-mobility commerce

IMPACT Commerce has partnered with Bloom Charge and their accelerator app. Together, we offer a framework designed for leaders who want to move beyond short-term price battles and instead build long-term customer value.

The Omnichannel Index UK 2025

Find out which brands and retailers are top performers in the UK

ELEMIS enter strategic collab with IMPACT Commerce

Together IMPACT Commerce and ELEMIS will drive a programme to deliver a premium omnichannel experience.

Oras will lift European B2B potential

Everybody needs water. Oras Group from Finland, known for its high-quality faucets and pioneering smart water technologies, knows that, but need help to grow their online B2B platform. The company has a presence in 15 countries and IMPACT Commerce is going to consult on a business upgrade.

Cocktails & Commerce: Kick off E-handelskonferencen 2025

As the excitement builds for E-handelskonferencen 2025, we’re happy to once again invite you to our Cocktails & Commerce open bar event.

See you at E-handelskonferencen 2025

Come by between sessions for barista-brewed coffee, sharp insights, and honest conversations with consultants who work every day on the same challenges you’re facing.

The Customer Journey 2.0: How Søstrene Grene and ILVA Use data to drive results

Want to make your data work harder for your business and your customers? Join IMPACT Commerce and the Dansk Erhverv for an afternoon of real-world insights from two leading brands that have done just that.

Agentic Commerce AI for Moscord

The global B2B marketplace platform for the shipping business, Moscord, has chosen IMPACT Commerce to deliver consultancy on AI – specifically focused on Agentic AI. The goal is to increase the overall operational and optimise Time to Revenue.

Bilka sets course for 2028 with a new omnichannel strategy

The Danish retail powerhouse, Bilka, has just approved a bold new omnichannel vision and roadmap – developed in close collaboration with IMPACT Commerce.

Mikael Ekman strengthens omnichannel consultancy as Managing Director

With two decades of strategic experience in the commerce space, Mikael Ekman strengthens the Omnichannel leadership team as IMPACT Commerce continues its journey as the preferred omnichannel partner in the Nordics.

IMPACT returns to growth and strong profits after challenging year

Last year was decisive for us. We experienced challenges in a volatile market and the year ended with a loss. We evaluated the situation and kept true to our strategy and customer centric approach, and decided to fast-track strategic initiatives. The focus has had immediate impact and contributed to a record first half of 2025.

Get more in-store traffic from your Google Ads: Lessons from 72 retailers

Today, foot traffic starts online. Shoppers search, compare, and check availability before deciding where to go. If you’re not showing up in those moments, you’re missing out. Google Ads can be the bridge between online searches and in-store visits – if you use them right.

Pricing is underprioritised in B2B

Pricing should be a strategic discipline. Still, many B2B companies haven’t assigned a single person fully dedicated to it. Many still struggle with oversimplified customer segmentation, lack of cost transparency, and individual and unstructured pricing.

Jakob Holm – new COO

With large scale digital investments come risks and opportunities that need to be balanced. With Jakob on board, a seasoned leader and expert in large digital transformations, we’re better equipped to meet these challenges head-on.

Musti chooses IMPACT Commerce to power its growth journey

We’re excited to share that we’re partnering with Musti Group, the leading Nordic pet care specialist with over 400 stores, to help it take the next big step in its growth journey. Operating across Finland, Sweden, Norway, Estonia, Latvia and Lithuania, Musti is already a dominant player in the pet care market, and is now setting its sights on becoming a true frontrunner in Europe.

New SteelSeries platform successfully launched

The new SteelSeries.com platform is live – and it’s off to a strong, stable start.