Building customer loyalty using first party data
By implementing a state-of-the-art marketing automation setup and activating first party data, we've helped Søstrene Grene personalise the customer journey, build customer loyalty and bring the unique brand experience to life in its new digital form.
increase in customer lifetime value
increase in returning customers
increase in basket size
ROI on the Salesforce x Meta solution
lift in sales when using FPD for lead ads
ROAS on lead ads
Salesforce Marketing Cloud
Salesforce Service Cloud & Marketing Cloud
between owned and paid media
first party data
the mail flows
the brand experience
Unique brand experience going digital
In 2020, Søstrene Grene embarked on its digital transformation journey by launching a brand-new web shop, bringing the beloved brick and mortar retail experience into the digital world.
To properly realise its digital ambitions, Søstrene Grene needed a state-of-the-art marketing automation setup that could support the web shop and provide a complete omnichannel experience for the customers. For Søstrene Grene, the main focus was to stay true to the brand universe and maintain the atmosphere of ‘hygge’ whether the customers meet the brand in a physical store, on the web shop or in their mailbox.
Not only was this the beginning of a digital transformation – it was also the beginning of an excellent and long-lasting partnership between Søstrene Grene and IMPACT Extend.
The results speak for themselves. But what's been really great about this project, is the collaboration we've had with the team at IMPACT Extend. Through good dialogue, allocation of resources, knowledge sharing and mutual respect we’ve achieved outstanding results, taking Søstrene Grene’s digital brand experience to the next level.
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