The biggest OMNICHANNEL EVENTS of 2026
The Omnichannel Index 2026 by IMPACT Commerce and Google is dropping soon. Join us in Stockholm on 5 May to access the insights before the rest of the market - the event is FREE to attend!
BE AMONG THE FIRST TO EXPLORE THE FINDINGS
Join our release event in Stockholm and explore the findings from the Omnichannel Index 2026 – Europe’s most comprehensive omnichannel benchmark, developed by IMPACT Commerce in collaboration with Google.
Most companies believe they deliver a strong omnichannel experience. The data shows otherwise.
At the event, we’ll reveal where the real performance gaps exist, highlight the brands setting the pace, and announce Denmark’s best-performing omnichannel player as part of the awards ceremony.
What to expect
- Learn from leading omnichannel brands
Hear directly from leaders at Learn from GANT, Musti, Pandora, Elkjøp and MediaMarkt as they share how they scale omnichannel performance across markets. - See how AI is reshaping the customer journey
For the first time, AI is assessed as a standalone discipline, evaluating how well companies translate AI into real customer value across visibility, natural language experiences, and AI-driven service and guided selling. - Assess your own performance on the spot
Get exclusive access to your omnichannel benchmark and pinpoint where you’re underperforming across the journey – and what it takes to get ahead of your competitors. - Understand what it takes to lead the next era of omnichannel commerce
Get a clear view of the trends, capability shifts and competitive moves defining omnichannel performance in 2026 – and what they mean for your business.
5 May, 2026
10.00-16.30
Fållan, Hallgränd 19, 121 62 Johanneshov, Sweden
Insights from leading omnichannel brands
Together with Google, we’ll present the key insights behind the Index, alongside senior leaders from GANT, Musto, Pandora, Elkjøp and MediaMarkt – sharing how they approach omnichannel in practice, from CRM and retail at scale to operating models, AI and personalisation.
10:00 – Arrival
Light breakfast & refreshments.
10:30 – Welcome
By Kasper Holst, CEO at IMPACT Commerce.
10:55 – Key Insights from the Omnichannel Index 2026
Presented by Håkan Löfgren, Industry Manager at Google and Mey Nenadic, Senior Manager, Experience at IMPACT Commerce.
11:35 – Short break
Coffee, commerce & conversations.
12:00 – Operational Excellence at Scale: How Musti Group Unifies Physical Stores and Digital Services
Presented by Carl Borg, CIO at Musti Group
With nearly 500 physical locations and a market share 10x larger than its nearest competitor, Musti Group’s success is built on the floor of its retail stores. Carl Borg, CIO at Musti Group, explores how the “Pet Parent” strategy is brought to life by bridging the gap between digital convenience and physical expertise. Carl provides a rare look at the operational challenges of a multi-brand network: from empowering store staff with real-time customer data to integrating high-touch services like grooming spas and vet clinics into a unified booking and loyalty system. Discover how Musti’s technical roadmap is designed to support the frontline turning physical stores into service hubs that drive life-stage loyalty and sustain €500M+ in annual revenue across the Nordics and beyond.
12:25 – Data That Delivers: How Elkjøp Nordic Architected a Personal & Profitable Omnichannel Journey
Presented by Julia Paulsen, Director of E-Commerce Nordics at Elkjøp Nordics.
With a track record of scaling eCommerce to 33% of total business for the Nordics’ retail giant, Julia Paulsen knows how to move data from a technical asset to a commercial engine. In this session, the Director of eCommerce at Elkjøp Nordic reveals how to achieve real customer loyalty through the sophisticated use of 1st-party data across all channels. Julia will provide an executive deep-dive into the Elkjøp engine room—explaining how data-driven personalisation doesn’t just improve the customer journey, but directly boosts high-margin revenue streams like insurance. Discover the strategic logic behind a full-stack digital transformation that has positioned Elkjøp to dominate the Nordic AI landscape through testing, execution, and commercial grit.
12:50 – Lunch
Refreshments, lunch and networking.
13:30 – Precision & Pace at Scale: Inside GANT’s Transformation to a Global Brand-First DTC presence
Presented by Caroline Ekelund, Global Head of Customer Experience at Gant and Samuel Holst, Global Brand Leadership at Gant.
How does a heritage brand with a presence in 70+ markets and over €1.3 billion in system-wide sales reorganise its entire global ecosystem in less than a year? Caroline Ekelund (Global Head of CX) and Samuel Holst (Global Brand Leadership) provide a rare, transparent look into GANT’s radical digital transformation. Moving beyond standard e-commerce, they will detail the three strategic pillars used to transition GANT from a wholesale-heavy model to a Direct-to-Consumer (DTC) leader. Discover how they navigated the complexity of a 600-store retail network to merge premium branded experiences with a new omnichannel loyalty program, and the organisational grit required to deliver a “Digital Flagship” in just 11 months. This is a masterclass in maintaining brand integrity while executing high-velocity digital change.
13:55 – Pandora.com is by far the Biggest Brand Window: Integrating AI, Customer and Media Data to aggressively scale global investment in the omni-Journey
Presented by Jesper Damsgaard, Vice President Ecommerce at Pandora.
At Pandora, the world’s largest jewellery brand, the digital shelf is the primary engine room for global growth. With 80% of in-store customers starting their journey online, the digital experience is no longer just a channel—it’s the brand’s most critical entry point. Jesper Hessel Damsgaard, SVP of Ecommerce, gives insights into how Pandora operates as “the world’s biggest startup,” leveraging a high-velocity culture to manage a multi-billion euro global operation. Jesper provides an executive deep-dive into the rollout of Pandora’s new digital flagship, exploring how a future-ready architecture is being supercharged by AI. From predictive personalisation to GenAI’s role in transforming the next 12 months of the customer journey, he explains how “Giving a voice to people’s loves” translates into measurable conversion. Learn how Pandora utilises advanced media attribution as a tool to unlock fluent budget allocation and hence more aggressive market investment across the globe
14:20 – Short break
Coffee, commerce & conversations.
14:45 – Modernising a Giant: How MediaMarktSaturn Turns its Legacy Foundations into a Future-Ready omnichannel retail Engine
Presented by Shariar Khalili, VP Digital at MediamarktSaturn.
How does a traditional retail leader with €22B in revenue and a 1,000-store legacy dismantle decades of technical fragmentation to win in an AI-first market? Shariar Khalili, Vice President Digital at MediaMarktSaturn, gives insights into the massive undertaking of turning a strong retail organisation into an “Experience Champion”. Drawing from his leadership of the group’s international Digital Experience Hub, Shariar gives insights into the strategic roadmap required to move beyond legacy constraints. He explores how MediaMarktSaturn is scaling high-impact AI initiatives, from award-winning GenAI customer solutions to the “MyBuddy” associate assistant, demonstrating how an established retailer can transform its vast physical footprint into a data-driven, omnichannel advantage that survives the next era of retail.
15:10 – Omnichannel Awards
Announcing the top 3 best-performing brands & retailers in Sweden.
15:25 – Wrap up
By Kasper Holst, Founder & CEO, IMPACT Commerce
15:40 – Networking & drinks
16:30 – Thank you & Goodbye
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SECURE YOUR SPOT
*Please note that, due to high demand and limited capacity, a no-show fee of €199 will apply if you register for the event but do not attend. If you are no longer able to join, we kindly ask that you let us know in advance so we can offer your seat to someone else. To cancel your registration, please email info@impactcommerce.com.
As this event is in high demand, priority seating will be given to retailers and brands. Unfortunately, we are unable to guarantee seats for students and employees from other agencies.
EUROPE’S LEADING OMNICHANNEL BENCHMARK
The Omnichannel Index 2026 is built on 27,000+ data points across 370+ brands in six European markets.
Through mystery shopping and data collection, we tested real customer journeys across 74 touchpoints – from online shopping and in-store experiences to customer service, website performance, email journeys and the use of AI across the buying journey.
The result is a benchmark revealing where the biggest performance gaps exist and which brands are setting the pace in omnichannel – including rankings across markets and industries, detailed discipline breakdowns, clear areas for improvement and the biggest strategic opportunities.
Sign up for early access to the Omnichannel Index 2026 and receive the complete benchmark as soon as it’s released.
