Speed up time-to-market while spending less time getting there

BYTES OF IMPACT: How PIM helps fashion wholesaler Sports Group Denmark grow

Date is to be confirmed

How do you speed up time-to-market while spending less time getting there? With the help of an inriver PIM system, fashion company Sports Group Denmark has done just that, and we’ll be sharing how.

Sports Group Denmark is on a great journey of growth. A recent tripling in sales through marketplaces like Zalando, Boozt and AboutYou bears witness to that.

With 26 different brands in the product portfolio and a supply chain that goes from designing products in Denmark to manufacturing in China and selling through retailers and global marketplaces, there are more products and workflows to be handled than there are hands in the company. Which is a lot.

Digitally born, Sports Group Denmark has set out to achieve digital speed. With an inriver PIM system, the Danish wholesaler has eased workflows significantly and speeded up time-to-market even more significantly.

In this 30-minute webinar, you’ll learn how the implementation of inriver at Sports Group Denmark has improved:

  • Data governance and internal enrichment processes in Denmark, Germany, and China
  • The digital flow of product content towards retailers and marketplaces
  • The quality of and access to self-service product content for B2B customers.

The webinar will be held in Danish.



Christoffer Henriksen
Christoffer Henriksen, Master Data Consultant at IMPACT

Christoffer holds a master’s degree in IT, communication and organization and has a great passion for data. In his role as a Master Data Consultant, he works tirelessly with creating and structuring product data for our clients and helping them transform their businesses digitally.

Mette-My Filholm Kristensen, E-commerce Operations Manager at Sports Group Denmark

With more than 12 years of experience within the fashion industry, Mette-My knows pretty much every tiny inch of it. She knows what matters to the customers, the colleagues, and the company management. That’s why she set out to implement a PIM system in the Danish multi-brand fashion group, Sports Group Denmark.