OMNICHANNEL INDEX 2024:
THE BIGGEST OMNICHANNEL PERFORMANCE ANALYSIS IN THE NORDICS

277 companies, 65 touchpoints, and more than 18.000 data points. That's what constituted last year's Omnichannel Index. In our 2024 Omnichannel Index, we've raised the bar even higher.

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Events

As one of Scandinavia’s largest commerce consultancies, we specialise in building extraordinary omnichannel experiences.

We aim to inspire businesses to drive change and provide quality customer experiences – regardless of the channel their customer encounters them on.

One of our most important contributions in this aspect is our Omnichannel Index – the most comprehensive study of omnichannel performance in Europe.

Every other year, we spend months compiling and crunching data, inviting pioneering retailers and brands to share their expertise and thereby shed light on the best performing brands and retailers, as well as the trends shaping the future of omnichannel retailing.

Want to be among the first to discover all the invaluable insights?

WHAT IS THE OMNICHANNEL INDEX?

Part-conference, part-content, part-contest, the IMPACT Commerce Omnichannel Index is a piece of long-form original content and analysis.

Like the three previous editions, the Omnichannel Index 2024 will be conducted from a customer perspective.

That means that we’ll be visiting physical stores, websites and social media channels of each retailer and look at the experience from an end-user perspective.

These touchpoints cover the entire customer journey – from awareness and evaluation to purchase, service and loyalty.

Based on pre-defined criteria within each touchpoint that we believe businesses should live up to if they want to deliver best-in-class omnichannel experiences, we then assess the data to provide an outside-in, objective analysis of how the surveyed retailers perform.