5 European B2B trends that are changing business models

Practical recommendations for initiatives that increase competitiveness and growth in a changing market.

The pandemic has pushed digitalisation into the strategic agenda of brands, manufacturers and wholesalers in Europe. With great investment power and sense of urgency, new business models and go-to-market strategies are being developed to respond to a changing market.

Henrik Feld-Jakobsen, who has worked with innovation and digital commerce for European B2B companies for many years, shares: 

  • Trends and strategic decisions to transform the business model. 
  • Practical recommendations for initiatives that increase competitiveness and growth in a changing market. 
  • How to accelerate your digital programme. 

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Henrik Feld-Jakobsen
Henrik Feld-Jakobsen, Senior E-Business Consultant & Client Director at IMPACT

Henrik has worked in the field for more than 13 years, where he has helped European B2B companies strengthen goal competitiveness though strong digital business models. He is a specialist into B2B commerce, innovation and digitalisation.