Knowledge, inspiration and news from our world

Type
Articles
Here are the 4 biggest unified commerce mistakes B2B companies make
The demands of today’s business to business (B2B) buyers and their expectations of suppliers are changing – and growing. B2B companies are now expected to deliver a commerce experience that rivals B2C – more convenience, more personalisation and actively supporting the customer throughout the journey, whichever channel they meet and interact with a business on.
News
IMPACT and Montana bring home Best Buying Experience at Optimizer Awards
We’re excited and proud to share that our digital transformation collaboration with Montana Furniture, the Danish high-end furniture company, has won “Best Buying Experience” at this year’s Optimizer Awards. 
Torben Vejen from IMPACT Commerce and Jesper Larsen from Voydao - New partnership
News
Creating more IMPACT-ful customer experiences with our new partner Voyado
Say hello to our new partner, Voyado!
impactcommerce_team_members_at_european_ecommerce_awards_with_winnerprize_for_ao_case
News
IMPACT and AO in mobile app double win at European eCommerce Awards
It’s turning out to be a golden year for our client – and friends – Brdr. A&O Johansen A/S. 
Webinars
Creating unified commerce experiences with Salesforce
Join us to discover why unified commerce matters and how our mobiles are the key to creating friction-free shopping experiences. 
News
A new design system accelerates thansen’s digital experience
Business is at full speed with thansen, Denmark’s largest dealer of car equipment, spare parts and much more. But after many years of growth, the digital customer experience had become fragmented. Now, a new design system once again ensures a consistent user experience and a more scalable business setup for thansen.   
News
PREMIUM JEWELLERY BRAND UNODE50 GETS SET FOR GLOBAL EXPANSION
After years of solid growth, Spanish jewelry-house UNOde50 needed a strategic path forward. Through a collaborative process that included an innate customer focus and a unified, global team, we’ve helped shape and define their ambitious roadmap for the years to come. 
News
IMPACT announces 10 new partners and strengthens its entrepreneurial mindset
By appointing 10 new partners, IMPACT takes an important step to solidify its employee-engaged ownership model. The new partners represent a cross-section of IMPACT’s business areas. With these latest appointments, the partnership group more fully reflects the growing breadth of IMPACT’s organisation, offerings and geographical presence.  
Articles
THIS IS HOW RETAILERS SHOULD PREPARE TO WIN THE METAVERSE
The metaverse is hard to define and trickier to capture. But metaverse retail could be the next big thing if retailers use it right. This article explores the what’s, the why’s and the how’s of the metaverse and why it’s a must for retailers who want to excel in digital commerce and deliver excellent customer services. 
News
IMPACT’s clients win big at E-handelsprisen 2022
Every year, the Danish Chamber of Commerce (Dansk Erhverv) celebrates the best of the best within digital commerce at the annual event, E-handelsprisen. This year, we’re extremely happy and humbled to see so many of our valued B2B and B2C clients receive great appraisals for their omnichannel strategy, customer experience and sales and marketing.  
News
KENN JACOBSEN: NEWLY SELECTED UMBRACO BACKOFFICE TEAM MEMBER
We are proud to announce that Kenn Jacobsen, System Architect & Umbraco Lead at IMPACT, has been selected once again to join the newly established Umbraco Backoffice Team. The backoffice team will function as a sounding board while the new Umbraco CMS backoffice is implemented.  
News
IMPACT grew 73% in 2021 – now Europe awaits
At IMPACT, we had a pretty remarkable year in 2021. Thanks to 48% organic growth and our merger with Swedish commerce consultancy Improove, group revenue increased by 73% from 158 to 274 million Danish Kroner (DKK). At the same time, the result tripled to 14 million DKK. Ahead of us is a year that focuses on consolidation and controlled growth – as well as an ambition to expand further into Europe. 
Articles
Demystifying MACH – understand the acronym that will flex up your IT architecture
If you’re working in commerce, you’ll know that the speed of change is accelerating. That means businesses need to build and scale faster than ever before – which requires flexibility and agility, and lots of it.   
Webinars
Scaling your business with composable commerce
We’re hosting a webinar about composable commerce and TRENDHIM’s transition to a MACH-based technology stack.  
Webinars
Building engaging B2C and B2B commerce experiences with Adobe Commerce
Join us on May 24 when we break down the key features of Adobe Commerce Cloud and share parts of our work for Marimekko – a Finnish design house whose commerce solution is based on Adobe’s technology.
News
Premium confectionery brand selects IMPACT to support with global expansion
Gourmet liquorice brand LAKRIDS BY BÜLOW is expanding all over the world. IMPACT is proud to be chosen to help the ambitious brand achieve omnichannel success enabled by impeccable brand experiences and powered by a highly innovative technology stack.
Guides
RETAIL CHEAT SHEET: HOW TO TRANSFORM CUSTOMER EXPERIENCES IN RETAIL
Customer expectations for retailers are at an all-time high – and still climbing. But there’s one underrated area of opportunity that will make you stand out: Great customer experiences.
News
Lifestyle retailer rolls out global unified commerce with Salesforce360
Fashion brand Zizzi has completed the first phase of its business transformation with a staggering 400% increase in profit in just five years. With a fresh new brand proposition and the most advanced Salesforce commerce solution in Europe, the company provides a truly personalised unified commerce experience. Now, Zizzi is ready to level up, and at IMPACT we’re proud to support them in their ambitious endeavour.