KAUFMANN
gearing up for the future with ChatGPT
Discover how KAUFMANN is ensuring a quicker time-to-market and reducing its workloads by leveraging the power of ChatGPT.
potentially 8,000 products enriched with descriptions each year
Across three languages and nine domains
200 work hours per year (estimated)
from 3-4 weeks to asap
through rich product descriptions
built into the PIM system
Revolutionising e-commerce with AI
KAUFMANN is taking a big and innovative step towards optimising its business and gearing up for future growth.
In collaboration with IMPACT, KAUFMANN has introduced a ChatGPT plug-in with the aim of strengthening the bottom line and reducing time-to-market for over 8,000 new products that are added to the brand’s online range each year. ChatGPT will support KAUFMANN by generating product data as a high-quality baseline, ensuring that the deep product knowledge is communicated to the customer. This will support KAUFMANN’s aspirations to digitalise a vast workload, enabling the team to focus on other more value-adding activities.
By leveraging the power of AI, KAUFMANN is not only optimising its operations but also positioning itself as a frontrunner in the e-commerce industry.
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